In much nicer terms. The Daily Caller relates a study published by American Outdoor Brands, who owns S&W, at the behest of an “investment group.” I use the scare quotes because this “investment group” (which includes some nuns as mouthpieces) are buying into companies not to profit, but for social change. The report had one of the sickest burns I’ve read in some time:

The Company’s reputation as a strong defender of the Second Amendment is not worth risking for a vague goal of improving the Company’s reputation among non-customers or special interest groups with an anti-Second Amendment agenda…

That’s a nice way of saying “Why the fuck would we care what people who don’t give us money and hate us think?”