Yesterday, my brother, a couple of his co-workers, and I went out to lunch at Q’doba. We likes the nachos. Like most places during this part of the year, they had their sign out advertising gift cards.

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I don’t know if I was just tired from a couple of intense weeks at work or what, but my mind sees that sign and says “Hammer and Sickle? Is this the new Che? What the fuck? Oh wait, that’s just a stylized Q.”

I’m not casting any aspersions on the graphic designer. I have no reason to believe that he/she/they were trying to harken back to the Soviet Union with their little Q. I just found it amazing how old symbols from my childhood still can evoke visceral responses.

And for those of you who bought Che merchandising, fuck you very much.